London based gaming startup has announced the appointment of Henry McLean as Co-founder Commercial & Marketing Director.

In his new position, he will be driving the commercial relationships and using his unique talent and flair to promote the startup’s unique values and innovative content

“I am very excited to be joining as a slots player myself I truly believe in their goals and ethos.”

“As always my approach will be customer-centric, ensuring they have everything they need and as quickly as possible”

Said McLean on joining is a recently established content house, creating innovative games from a player perspective. Their goal is to create games that are exciting for players, removing any confusing play. Innovating only to enhance the experience not just for innovation sake.

Responsible gaming is a core focus, only using adult styles and themes in their games, as well as trying to educate the player on the game before they experience it.

Porter is also joined by Chris Ash, Director & Business Development, the original founder of Ash Gaming. Ash Gaming was the UK’s leading independent content studio, being acquired by Playtech in 2011.

Andrew Porter CEO of 4ThePlayer said:

“It is great to have Henry on board; his experience and knowledge of the industry is going to be invaluable in making a truly leading games provider and brand!”

4ThePlayer’s games are in development with the first release coming before the end of 2019.